2010 and Beyond: A New Decade, a New Business Purpose
2010
The beginning of this decade saw a business transformation for Reflexite. The company restructured its business to two business divisions, Reflexite Reflective Solutions and Reflexite Energy Solutions. And the company redefined its overall business purpose: "Saving Lives, Saving Energy".
Reflexite Energy Solutions was launched to produce optical components and films for customers in the solar energy, display, and lighting markets. Products that reduce energy consumption, generate clean energy, or make electro-optical systems operate more efficiently. As a part of its change in focus, the company also changed its logo and color scheme to better reflect its new purpose and to underscore the scope of the restructuring.




