Reflexite updates its corporate look.

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Reflexite updates its corporate look.

2010-05-30

Welcome to the new look of Reflexite. For those of you who know us, our look has changed, but our industry leading values, standards and products still remain at their same high level. If you are new to Reflexite, you will not know what came before, but you can be safe in the knowledge that you are dealing with a Corporation at the leading edge of its industry.

Whoever you are we hope you like our NEW look. We certainly do!

Why change? In our companies history, we are now more focused than ever in about what we do. Our new business purpose of SAVING LIVES SAVING ENERGY has been the catalyst to change and improve our products and services further for our customers. To move forward, we felt we needed to change our corporate appearance and use the rebrand as an opportunity to move the corporation into a new era, of providing the best products and services available within the market.

Our new business purpose has given us clear direction as to how the company should appear visually to new and exisitng cutomers and this has allowed us to focus our rebrand effectively. With these core values we have been able to create more effective and focused material for our customers.

The Blue and Green colors have been chosen to represent us a global company with people and the environment at the heart of what we do. Blue now represents our REFLECTIVE Solutions business (SAVING LIVES) and Green our ENERGY Solutions business (SAVING ENERGY).

Our updated logo has taken these 2 core values and colours into its design.

The Prism shape remains the same as the old logo but now tells more about what we do. Blue represents light in its two forms day and night (the sky) and Green represents the environment we live in.


Regards

The Reflexite Team

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